近期招聘:纷析咨询、adidas

【纷析咨询|市场经理及咨询顾问|上海】

公司 | 纷析咨询

地点 | 上海

公司简介
 
纷析咨询是专注于帮助企业实现营销数字化转型与持续增长的专业咨询机构。成立于2017年的纷析,通过战略咨询、策略规划、项目陪跑、基建选择和落地监理、人才赋能等综合方式,帮助企业构建围绕消费者(DTC)的全链路沟通与增长策略,实现数据驱动的成功应用与资产积累,逐步构建营销数字化转型的战略、路径与增长体系,最终,助力企业实现营销数字化转型与可持续的生意增长。
 
职位列表
  1. 市场内容经理
  2. 市场活动经理
  3. 咨询高级经理
职位详情

市场内容经理

工作职责
 
侧重以内容的方式影响行业和客
 
  1. 产品内容包装及推广
  2. 市场内容及推广,包括市场栏目策划与推广,和团队共同产出影响行业的专业内容,如报告、产品测评等
  3. 与咨询团队共同参与咨询项目,通过紧贴客户需求的工作模式,在一线业务中充分了解客户的真实需求和纷析的业务、产品和方法论的反馈,进而反哺品牌和市场增长策略的落地及优化。
与咨询团队共同参与咨询项目,通过紧贴客户需求的工作模式,在一线业务中充分了解客户的真实需求和纷析的业务、产品和方法论的反馈,进而反哺品牌和市场增长策略的落地及优化
 
任职资格
 
工作经
  1. 2-3年的MarTech公司或广告公司Digital相关工作经验
  2. 扎实的基本功,能够独立完成市场内容、产品内容或活动的策划与落地
  3. 了解数字营销(2B和2C皆可)的策略、策划和主流互联网平台的营销生态
个人素质
  1. 成长型思维,对不熟悉的领域抱有开放了解的心态,对熟悉的领域可以持续优化
  2. 学习能力强,具备发散性思维,能够做到举一反三
  3. 自我驱动能力强,对目标有清晰的认知和预期,对工作有具体的追求和要求
  4. 具有良好的沟通能力,有自信与行业各方人士进行沟通
  5. 具有一定的审美能力
基本薪酬
  1. 基本薪资:12-16k/月,13薪
  2. 项目奖金:对重点市场和咨询项目设立奖金池,根据贡献进行奖励
  3. 每6个月进行一次工作review
  4. 多于国家规定的年假和公共假期的休假福利
其他收获
  1. 专业学习:提供系统化的营销学习资源和课程,你会在团队的培养下不断提升专业能力
  2. 行业伙伴:直接对接知名企业市场和Digital团队、巨头生态方、顶级数据技术服务商团队的机会
  3. 与行业知名大咖专家一起工作或合作的机会

市场活动经理

工作职责
 
侧重以活动和生态的方式影响行业和客
  1. 活动策划与执行,比如,纷析私享会,行业吐槽大会
  2. 生态合作,比如,与腾讯、字节、阿里等生态;MarTech厂商,数据、技术、投放、私域服务商的合作
与咨询团队共同参与咨询项目,通过紧贴客户需求的工作模式,在一线业务中充分了解客户的真实需求和纷析的业务、产品和方法论的反馈,进而反哺品牌和市场增长策略的落地及优化
 
任职资格
 
工作经验
  1. 2-3年的MarTech公司或广告公司Digital相关工作经验
  2. 扎实的基本功,能够独立完成市场内容、产品内容或活动的策划与落地
  3. 了解数字营销(2B和2C皆可)的策略、策划和主流互联网平台的营销生态
个人素质
  1. 成长型思维,对不熟悉的领域抱有开放了解的心态,对熟悉的领域可以持续优化
  2. 学习能力强,具备发散性思维,能够做到举一反三
  3. 自我驱动能力强,对目标有清晰的认知和预期,对工作有具体的追求和要求
  4. 具有良好的沟通能力,有自信与行业各方人士进行沟通
  5. 具有一定的审美能力
基本薪酬
  1. 基本薪资:12-16k/月,13薪
  2. 项目奖金:对重点市场和咨询项目设立奖金池,根据贡献进行奖励
  3. 每6个月进行一次工作review
  4. 多于国家规定的年假和公共假期的休假福利
其他收获
  1. 专业学习:提供系统化的营销学习资源和课程,你会在团队的培养下不断提升专业能力
  2. 行业伙伴:直接对接知名企业市场和Digital团队、巨头生态方、顶级数据技术服务商团队的机会
  3. 与行业知名大咖专家一起工作或合作的机会

咨询高级经理

工作职责
  1. 参与客户会议,并理解客户的需求,这些需求一般都聚焦在营销的策略转型、数字营销的增长以及数字化能力提升上;
  2. 与项目组其他咨询顾问成员一同研讨,并对需求进行分析与拆解;
  3. 参与设计解决方案的蓝图;
  4. 调研、分析、访谈(客户)、形成方案报告;
  5. 配合咨询负责人完成顾问项目所需要交付的产出;
  6. 复盘项目的结果,并提出优化建议;
  7. 产出专业内容,并提交给客户,与客户交流。
任职资格
  1. 有大型广告公司或4A广告公司的Digital业务部门相关工作经验2年以上;
  2. 熟悉数字营销的策略、策划,对私域营销有深入的理解;
  3. 熟悉主要互联网平台的营销生态;
  4. 对数字营销的增长充满兴趣或喜欢琢磨相关的领域;
  5. 了解消费者运营的常见方法;
  6. 了解数字营销的生态,对数字营销或运营最新的方法以及工具抱有兴趣,愿意学习;
  7. 喜欢学习、喜欢琢磨。
待遇福利
  1. 薪资:底薪范围20-30k/月,外加项目提成+年终奖,有机会达到年薪50w或更高;
  2. 专业学习:提供系统化的营销学习资源和课程,你会在团队的培养下不断提升专业能力;
  3. 经验积累:直接对接知名企业营销团队、顶级数据技术服务商团队的机会;
  4. 假期:优于国家规定的假期福利;
  5. 日常福利:水果零食咖啡管够,就怕你吃胖;
  6. nice的团队:这里有开放融洽的团队氛围,相互尊重易沟通。欢迎拥有不同爱好的朋友加入,纷析团队有重度摄影爱好者、旅行达人、B站up主(主要是贡献投币)、野生咖啡师、野生小红书博主。
投递方式
  • 扫描下方二维码

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【adidas|数字营销相关|上海】

职位一览
申请通道请至文末
Director of Platform Analytics
上海
Director Digital Analytics 
.com & Ecosystem
上海
Assistant Manager Performance Marketing
Douyin
上海
职位详情

Director of Platform Analytics

职位简介
 
As a Director eCommerce Platform Data Bank at adidas, you are responsible for the quality and strategic impact of Tmall business. Together with your team, you work on continuously improving and evolving the Tmall business insight and new opportunities, maximizing the value for the company.
 
工作职责
 
01
Key Responsibilities
  • Lead Strategic Testing to Support Decision and Operation
  • Explosive analysis in Tmall databank, data factory and strategy center to summary AS-IS insight, pain points and new opportunities
  • Based on business valuable insight/opportunities, propose and design testing, collect data and complete analysis to draw conclusion of testing results. Furthermore, apply the testing insights to guide future business operation.
  • Business intelligence generation from market monitoring tool Databank
  • Popularize testing as a strategic learning tool and promote data-oriented culture throughout company
  • Data Analytics on Consumer
  • Research and collection of consumer data including purchasing & usage behavior, consumer profile etc.
  • Descriptive analytics on consumer data, along with predictive or prescriptive analytics to provide valuable insights or prediction of future consumer behavior, as well as related impact on Tmall business
  • Constantly Data Sharing and Periodic Reports Presentation
  • Drive and initiate data analytics projects that are cross-functional, conduct quantitative research.
  • Participate existing research and evaluation of key assumption used in business model.
  • Periodic projects update with management.
02 
People Management
  • Build the appropriate structure to be able to manage the respective organization effectively, identify and develop the future talents and create realistic succession scenarios for key positions.
  • Ensure appropriate leadership skills are present at every level by creating a motivational and supportive work environment in which employees are coached, trained and provided with career opportunities through development.
  • Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
  • Provide team members/direct reports with clear direction and targets that are aligned with business needs and local market’s objectives.
任职资格
 
01
Education& Experience & Hard-Skills
  • 8+ years of experience in data analytics, prefer in FMCG, sports industry will be plus
  • Must be very familiar with data bank/data factory/strategy center, quickly understand brand, category and market trend, business and changes, hands on knowledge – real time optimization direction with or without the help of agencies.
  • Strong testing design and analytics skills (e.g. A/B testing) is required
  • Self-motivation and strong paperwork and communication skills. A good team worker that can both manage peers and external agencies.
  • Analytical and data driven / data first mindset.
  • A degree in Science is a plus, e.g., Computing Science, Mathematics, etc. But open to all majors
02
Soft-Skills
  • Distinctive strategic mindset and ability to prioritize and delegate high numbers of tasks with varying workload and importance
  • Ability to handle ambiguity and untangle complex situations into actionable activities
  • High resilience and solution-oriented attitude
  • Strong leadership skills
  • Excellent communication skills, fluent in English both verbally and written

Director Digital Analytics

.COM & ECOSYSTEM

职位简介
 
Digital Analytics sponsors the digital future by providing a consistent data strategy, direction, and capabilities with premium business insights. This role has the full responsibility and accountability to define the strategy and roadmap for the .com ecosystem.
 
工作职责
 
01
Key Responsibilities
  • Accountable to build analytics capabilities including, web/campaign, revenue and conversion optimization.
  • Own and drive insights and recommendations end-to-end in order to realize business uplift, conversion, and margin optimization.
  • Develop meta-data models, drive A/B testing on key campaigns, events, marketing efforts, onsite merchandising features
  • Conduct enhanced Campaign analysis using campaign metadata.
  • Develop contextual dashboards with relevant events and campaigns.
02 
Knowledge, Skills and Abilities
  • Advanced knowledge of eCommerce content, search engine optimization, search engine marketing, user experience, analytics and core eCommerce capabilities
  • Ability to create clear, concise and actionable materials for internal clients (including strong data visualization), and to influence their adoption of Analytics into their day-to-day business.
  • Team player able to work productively and co-operatively cross-functionally, with peers and stakeholders coming from different horizons (IT, strategy, Market research, marketing, sales). Systematically works to form trusted relationships that are the basis for respect and effectiveness.
  • Problem solving skills – able to identify, analyze and propose solutions to various technical and business issues
  • Ability to communicate clearly and effectively to internal and external clients and vendors, both orally and in writing
  • A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction.
任职资格
  • Bachelor’s degree, prefer in Business, Marketing or quantitative field and a minimum of 10 years of experience in eCommerce business intelligence environment – preferably in online apparel or footwear retail
  • MBA from a leading organization preferred.
  • eCommerce and/or Digital Marketing experience required.
  • Strong Hands-on experience in diverse BI tools.
  • Strong Hands-on experience in enterprise web analytics analysis and web analytics tools.
  • Experience with AB and Multi-variate testing tools.

Assistant Manager Performance Marketing, Douyin

职位简介
 
Manage traffic to Douyin stores, leveraging brand investment and Douyin resource to win 365 daily business and Key commercial events in Douyin ecosystem.
 
工作职责
 
01
Key Responsibilities
  • End-to-end channel performance analytics including data extraction, hypothesis generation, structured analysis formulation, and rigorous evaluation of findings.
  • Follow the content strategies for strategic segment and category selection to communicate program features and promote brand awareness in Douyin channel.
  • Execute and implement marketing calendar according to aligned plan. Constantly track, evaluate, and optimize results.
  • Manage DP media team, develop and execute Marketing working budget plan to drive paid traffic on top of organic growth
  • Establish direct relationship with Douyin platform. Optimize marketing working budget spending and tracking; document all activations by monitoring results vs Objectives/KPI with support of Business Planning.
  • Collaborate across organizational boundaries, promote agile ways of working.
  • Provide analytical and valuable insights for decision-making support.
  • Gain traffic and market share from competition and unauthorized dealers on eCommerce stores.
  • Collaborate with CRM team to recruit new members and activate existing members.
  • Optimize marketing working budget spending and tracking; document all activations by monitoring results vs Objectives/KPI with support of Business Planning
  • Collaborate with Brand comm team on traffic direct to Douyin stores. Track and report the performance for future optimization
02 
Key KPI
  • Overall commercial targets of eCommerce China
  • Business share of Douyin stores
  • Performance marketing KPIs, including CT%, conversion%, ROI, etc.
03 
Key Relationships
  • eCommerce buying, Analytics, Douyin team
  • Brand activation, Digital analytical team
  • Douyin platform, Douyin partner agencies
任职资格
 
01
Knowledge, Skills and Abilities
  • Solid understanding of ecommerce/digital landscape in China.
  • Solid understanding of the competitive landscape/trends in the sportswear industry.
  • Solid understanding of Douyin ecosystem, earned and paid media (SEA, social, programmatic) methodologies; ability to apply in 360 campaign approach.
  • Customer-first orientation; able to translate consumer insights and data into high-engagement and conversion activities.
  • Creative and entrepreneurial mentality, E2E ownership combined with excellent analytical, strategic, and communication skills.
  • Strong statistical analysis skills and fact-based orientation with the goals of extracting insights and making decisions.
  • Excellent communication skills
  • Resilient and detail oriented.
  • Fluent in English and Mandarin, both verbally and written.
02
Requisite Education and Experience
  • Minimum 2+ years’ experience in digital, online marketing, or eCommerce; preferably with a background in sporting goods.
  • A Bachelor’s or Master’s degree in business, marketing, or related field.
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