数据驱动的互联网营销和运营
宋星的个人博客

9月份WAW重量出击——移动互联网的监测

     
 

WAW logo China Mobile logo

– 独家赞助 –

  虽然中国的互联网用户已经增长到3亿多,但移动通讯仍然是人们首选的通讯方式。而今,互联网和移动的融合已经成为不容忽视的趋势,而其结果便是移动互联网的日益壮大。中国互联网协会最新公布的统计结果显示中国的移动互联网用户已经增长到1.55亿人

  在此趋势的推动下,越来越多的公司聚焦在提供移动互联网的解决方法上。随着移动互联网的发展,移动互联网的网站分析也开始吸引越来越多人的注意。移动互联网和固网最大的区别,则在于移动通信运营商于产业链上的绝对主导地位。在移动互联网中,运营商牢牢控制着网站分析所需要的绝大部分数据。

  本次活动中,我们请来了中国移动通信研究院产业研究所的颜红燕副所长和陶振武博士、英特尔公司互联网营销总监于洪先生、飞拓无限CEO陈昶先生,以及UCWEB的BD总监曹佩蓉女士。通过嘉宾的演讲和圆桌对话,我们将进一步了解移动互联网分析行业的发展、运营商在移动互联网分析中的角色,以及他们对移动互联网行业发展的长远规划。

本次活动的时间安排如下:


18:45 签到
19:00 – 19:10 中国移动通信研究院产业市场研究所副所长 颜红燕女士中国移动通信研究院介绍
Florian Pihs北京WAW活动介绍
19:10 – 19:30 中国移动通信研究院产业市场研究所 陶振武博士关于移动互联网网站分析的思考

19:30 – 20:15
圆桌对话: 移动互联网与传统互联网网站分析的比较
颜红燕女士 中国移动通信研究院 产业市场研究所 副所长
吴勇先生 博新创亿COO
曹佩蓉女士 UCWEB BD总监
于洪先生 英特尔公司互联网营销总监
陈昶先生 飞拓无限CEO
待定 4A广告公司媒介策划总监
20:15 – 20:30 互动问答
20:30 – 21:00 自由交流

感谢中国移动对本次活动的赞助。本次沙龙中我们将不收取任何费用,现场将提供免费饮料。

活动日期: 9月2日星期三
活动地点: 奇遇花园 (地图)
北京西城区北展北街9号华远企业号一层中间位置

电话: +86 10 8832 0741

要注意的一点是,跟以前的聚会一样:请大家在报名参加这次聚会时,一定要点击本帖篇首或者篇尾的红色注册链接。有其他疑问直接给Florian Pihs先生电话: 13401191916。我们到时见!

WAW logo
– Sponsored by –
China Mobile logo
When I was still in working in market research, I used to tell clients "If you see the US as an Internet country, you have to see China as a mobile country". While that is somewhat less true today, when we have more than 330 million Internet users, the dominant from of communication is China is still the mobile phone. The macro story these days then is the convergence of these two worlds, Internet and Mobile. Mobile Internet is growing increasingly popular. CNNIC is already reporting 155 million mobile internet users.
With such a large number of users, companies are turning their focus on providing mobile internet solutions to their audience. With this increased importance comes a focus on ROI, measurement and analytics. We will explore these topics in detail in this month’s Web Analytics Wednesday. One of the key difference between the fixed and mobile Internet in China is the important role carriers play in the mobile ecosystem. China Mobile, this weeks sponsor and its competitors, control a significant part of the data for mobile analytics. We will use this weeks event to explore their role more deeply and provide input into their considerations for mobile analytics.

We will start the day with a quick intro about WAW globally and in Beijing and then Dr. Zhenwu Tao of the China Mobile Research Institute will introduce their work and thought about mobile analytics. This will be followed by an expert panel on mobile analytics with representatives from China Mobile, Mobile Analytics vendors, Mobile advertising agencies, media agencies and advertisers. Please see the whole agenda below.

Agenda:


18:45 Door open
19:00 – 19:10 WAW introduction
Florian Pihs: Founder WAW Beijing
China Mobile Research Institure IntroductionMs Andrea Yan Deputy Director,Department of Industry and Market Research
19:10 – 19:30 China Mobile Research Center: Introduction & Thought on Mobile Analytics –
Dr.Zhenwu Tao, Technical researcher, Department of Industry and Market Research,China Mobile Research Institute

19:30 – 20:15
Mobile Analytics Expert Panel
Ms Andrea Yan Deputy Director,Department of Industry and Market Research,China Mobile Research Institute
Mr Yong Wu COO of BOZC data Co.,Ltd.
Ms Peirong Cao BD director of UCWEB
Mr Hong Yu Web Marketing Manger, Intel China
Mr Cheng Weizhong CEO of Fractalist
TBD Media Planning Director of leading Media Agency
20:15 – 20:30 Q&A session
20:30 – 21:00 Networking

 

China Mobile;s sponsorship allows us to host this month’s event free of charge. We will have some snacks and soft drinks available, without the usual buffet dinner.

Please join me and 60 other web analytics enthusiasts to learn about mobile analytics, meet cool people and have an all around great time. Bring any friends who might be interested to join our community along.

Address: Story Garden (details and map)
Dongcheng District, Nr. 15 Beizhan North Road

Phone: +86 10 8832 0741

I am looking forward to meeting you on Wednesday September 2nd

You are invited to the following event:
Beijing Web Analytics Wednesday: Mobile Analytics – sponsored by China Mobile

Date:
Wednesday, September 02, 2009 from 7:00 PM – 9:00 PM (GMT+0800)

Location:
奇遇花园 Story Garden
西城区北展北街15号华远企业号D座底商(近嘉茂购物中心)
Nr. 15 Beizhan North Road
Beijing, Beijing
China

 
  Can you attend this event?  Respond Here  
 
 

 

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评论 11

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  1. #-49

    请问下怎么不能够点击注册呢

    郑皓8年前 (2009-08-31)回复
  2. #-48

    不能注册啊

    Kevin8年前 (2009-08-31)回复
  3. #-47

    Sorry,sorry。我的问题,链接加入的不正确。

    现在好了。

    Sidney Song8年前 (2009-08-31)回复
  4. #-46

    不知会否有资料和录音呢?
    WAP网站的分析我们也在做,但是问题很多,真希望能获得一些指导和启发~

    chrisy8年前 (2009-08-31)回复
  5. #-45

    Re: chrisy:

    过来参会吧!:)

    Sidney Song8年前 (2009-08-31)回复
  6. #-44

    希望看到会议实录啊。

    携程机票8年前 (2009-09-01)回复
  7. #-43

    对wap统计非常有兴趣,可惜不能亲临现场,希望能有会后的ppt和音频共享

    owen8年前 (2009-09-01)回复
  8. #-42

    wap没有人认为她没有前途,只是目前功能太简.
    wap统计应该是个好东西
    (愚乐吧 http://www.joybar.net.cn)

    愚乐吧8年前 (2009-09-01)回复
  9. #-41

    中国的3g时代似乎还早了一点。。。

    网页游戏大全8年前 (2009-09-02)回复
  10. #-40

    已经报名了。WAP统计现在主要受到移动网关的限制,有很多数据可能都获取不到。移动估计会把这块当商业服务来卖

    david.wu8年前 (2009-09-02)回复