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2017-02-25 – 9:49 下午

  春去秋来,猴年去,鸡年来。我觉得WAW有机会走完一整个生肖。

  2016年我们的WAW获得了很多收获。2017年我们继续。

  新年第一次WAW,时间:3月22日 晚上7点签到,7点半开始。地点:北京国贸地铁站和大望路地铁站之间的必帮咖啡(朗园院内)

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网站分析经验分享

网站分析的逻辑模型,思维方法,实战经验和案例的分享。

网站分析圈子/活动

目前正在每月进行的活动是WAW(网站分析星期三)。此外,所有的网站分析和互联网广告和营销方面的活动也都会在这里通知。

产业动态

网站分析产业有什么新鲜事?中国的网站分析发展到什么状况了?这是这个分类要关注的内容。

网站分析工具

想了解Google Analytics, Omniture以及其他网站分析工具、网络营销监测和分析工具吗?看这里!

招聘动态

这里有招聘信息,也有求职信息。也可以直接给我写信询问更多的工作机会和人才储备。招聘专用邮箱是:sxwuda(at)163(dot)com。

主页 » 招聘动态

上海4A广告公司招聘网站分析和优化经理

提交 2013-04-08 – 10:40 下午 2 点评

  公司是SapientNitro,非常不错的一家4A广告公司。招聘的部门是我以前的老板Florian Pihs先生负责的分析与 优化部门。

  简单介绍一下Florian先生。他是WAW北京的创始人之一,也是最早把WA带入中国的外国人(没有之一 :) )。与他一起工作的感觉是——无论什么困难,你都会发现他有办法解决,而且在专业知识上,他可以称得上真正专业二字。总之,是一位非常令人钦佩的良师益友。

  如果你对这个工作感兴趣,请发email给他的助理:leilei.wang@sapientnitro.com。

  具体工作的要求如下:

 

JOB DESCRIPTION

 

Domain

Marketing & Advertising

Sub-domain

APAC Analytical Hub

Title

Manager, Analytics & Optimization

Career Stage

Manager

External Title

Manager, Analytics & Optimization

 

 

Primary Role

Responsible for assessing, planning, tracking, and analyzing marketing initiatives in order to optimize. Serves as project lead on marketing analytics engagements and assumes ownership of all client deliverables. Contributes to thought leadership and business development initiatives within the Marketing Analytics offerings.

 

Competencies:

Domain Expertise in

–  Data and analytics,

–  A variety of technology tools and methods

–  Identifying and forecasting emerging trends in the industry

–  Measuring success & optimisation of marketing & advertising efforts

 Relationships

– Ability to work with multiple stakeholders while maintaining strong professional relationships

– Ability to provide inputs into strategic plans and convert to implementation

– Good at establishing & managing client relationships

– People Management skills

Communication

– Good oral and written communication skills in English & Chinese

– Presentation skills

– Ability to meaningfully contribute by presenting and articulating the thinking/concept behind the work

internally & externally to the client on an on-going basis

– Ability to communicate the client’s vision to the internal teams and lead the way

Leadership

– Ability to translate Director’s vision, share and engage people in the team

 Other Attributes

– A self-starter with an entrepreneurial mind-set

– Ability to take a holistic view and connecting smaller / discrete parts.

– Orientation to client’s need and being able to understand the strategic intent

 

 

 

Client Interface:

Interface with peer level clients

 

Key Responsibility Areas:

Analytics Assessment:

– Create assessment frameworks for evaluating marketing and analytics tools, services, and

infrastructure and guide assessment process and deliverables

– Leverage subject matter expertise on leading marketing & analytic tools and measurement platform

components in shaping and developing marketing analytics recommendations.

– Analytics & Strategy & Planning:

– Drive all components of the measurement strategy & planning process:

– Identify objectives & key success metrics

– Define measurement approach and requirements

– Develop roadmap for action

– Create test and learn strategies and in-market test plans

– Manage implementation of measurement and test plans, including managing vendors and driving

data quality management processes with multiple analytic tools

– Select leading vendors / partners as appropriate and develop coordinate analytics strategy and

planning activities across multiple team players

Analytics Implementation:

– Review implemention of analytics tool according to reporting requirements

– Review & Optimize reporting based on documented objectives and requirement

Marketing Analysis:

– Direct development of analytic presentations and surface key insights and recommendations to

optimize marketing effectiveness and efficiency

Thought Leadership:

– Identify marketing and analytics trends and best practices

– Generate and develop points of view and thought leadership pieces

– Create business development and marketing collateral

– Present white papers, points of view and other best practices material at conferences

Business Development

– Support business development activities and client proposals

– Build relationships with senior clients and identify new business opportunities

 

Reporting Structure:

Reporting to Senior Planning Director, one associate analysis will report to this role, coordinator with regional analytical peer

 

Experience Requirement:

   4+ years of agency (traditional or interactive), marketing, market research, consulting and /or

planning experience

   2+ years of analytics experience

   2+ years working with regional and global stakeholders,

   CRM, digital platform

 


Education requirement:

            Bachelors Degree

            Masters considered an advantage

            Professional training in analytics tools desirable

            Local/ Expat both ok

            English/ Chinese: Bilingual 

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